Joico DEFY DAMAGE PROTECTIVE SHAMPOO 10.1 oz Plumping Lipstick It also levels up moisture

It also levels up moisture to leave hair soft and detangled while reducing frizz

• Includes a heat-resistant pouch

Papaya enzyme and the optimal dose of glycolic acid to help deeply cleanse

Avocado Oil: plant oil rich in oleic acid

helping fine lines and wrinkles to appear diminished

Joico DEFY DAMAGE PROTECTIVE SHAMPOO 10.1 oz Plumping Lipstick It also levels up moistureBenefits 80% less breakage* 5X stronger hair* You want to maintain over 90% of color vibrancy** See results after the very first use Leaves hair soft, shiny, and healthy Decadently rich lather for a luxurious cleansing experience Gently sloughs away dirt and debris without roughing up the hair cuticle *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs. a non conditioning shampoo **After